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Selling Made Simple

Seller's Guide

Strategies to maximize your home's value in the market.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

True Experiences

Client Love

Read what my clients have to say about working with me.

"Kayla was amazing during our search for a very specific kind of property. She met us at our desired and remote property several times during this process and walked the 10 - 12 acres with us in various weather. She guided us on questions to ask and directions for our search. When it looked like things wouldn't work out with the initial property we'd been interested in, Kayla got busy right away trying to locate something else that would work for our specific needs. Ultimately, we made an offer on our desired property and Kayla advocated for us with the seller's agent to get some information and concessions we needed. Overall, Kayla was responsive and available. She made this process pleasant and was a true asset during the purchase of our new property."
"Kayla was amazing during our search for a very specific kind of property. She met us at our desired and remote property several times during this process and walked the 10 - 12 acres with us in various weather. She guided us on questions to ask and directions for our search. When it looked like things wouldn't work out with the initial property we'd been interested in, Kayla got busy right away trying to locate something else that would work for our specific needs. Ultimately, we made an offer on our desired property and Kayla advocated for us with the seller's agent to get some information and concessions we needed. Overall, Kayla was responsive and available. She made this process pleasant and was a true asset during the purchase of our new property."
Andrea S.
"Kayla is remarkable and the best real estate agent you could ask for! From the minute we contacted her about listing our home, she sprang into action and never paused until we closed. Her expertise and dedication in staging the home, marketing techniques, multiple open houses, and constant communication made the transaction flawless. We can't thank you enough for all of your tireless efforts that made the sale stress-free and successful. You have been a joy to work with and are so happy we chose you to make it happen."
"Kayla is remarkable and the best real estate agent you could ask for! From the minute we contacted her about listing our home, she sprang into action and never paused until we closed. Her expertise and dedication in staging the home, marketing techniques, multiple open houses, and constant communication made the transaction flawless. We can't thank you enough for all of your tireless efforts that made the sale stress-free and successful. You have been a joy to work with and are so happy we chose you to make it happen."
Anna A.
"The decision to use Kayla Brisbin to sell my home was the best decision that I made. Kayla was immensely knowledgeable and patient with my seemingly endless questions while selling my home. She proactively, on my behalf, addressed issues I didn’t think of to make sure the home was ready to sell at the highest price. She fully understands the dynamic real estate market and buying behaviors, and ultimately will do whatever it takes to get the deal done. Once I received a strong offer, Kayla was diligent in making sure all inspections were in place, communicated efficiently with the buyers agent, and kept me informed on a daily basis. I am not sure how you can have a better agent than Kayla and her supportive team. I highly recommend her and will use her again in future transactions."
"The decision to use Kayla Brisbin to sell my home was the best decision that I made. Kayla was immensely knowledgeable and patient with my seemingly endless questions while selling my home. She proactively, on my behalf, addressed issues I didn’t think of to make sure the home was ready to sell at the highest price. She fully understands the dynamic real estate market and buying behaviors, and ultimately will do whatever it takes to get the deal done. Once I received a strong offer, Kayla was diligent in making sure all inspections were in place, communicated efficiently with the buyers agent, and kept me informed on a daily basis. I am not sure how you can have a better agent than Kayla and her supportive team. I highly recommend her and will use her again in future transactions."
Jason C.
"It’s awesome to have someone like Kayla on your side, especially as a first time home buyer! She brings patience, knowledge, and confidence to the table and you can’t really ask for much more than that. She provided support in all facets from beginning research to closing. Answering questions and demanding answers. She makes sure her clients are confident in their decisions every step of the way. We look forward to working with her in the future."
"It’s awesome to have someone like Kayla on your side, especially as a first time home buyer! She brings patience, knowledge, and confidence to the table and you can’t really ask for much more than that. She provided support in all facets from beginning research to closing. Answering questions and demanding answers. She makes sure her clients are confident in their decisions every step of the way. We look forward to working with her in the future."
Elias M.
"Working with Kayla was one of the best decisions we made! As a first time homebuyer I was nervous about the process - Kayla stepped up to answer every question I had. She also moved mountains to get us through closing and into our house within 30 days!Working with Kayla was one of the best decisions we made! As a first time homebuyer I was nervous about the process - Kayla stepped up to answer every question I had. She also moved mountains to get us through closing and into our house within 30 days! We will definitely be using her again in the future."
"Working with Kayla was one of the best decisions we made! As a first time homebuyer I was nervous about the process - Kayla stepped up to answer every question I had. She also moved mountains to get us through closing and into our house within 30 days!Working with Kayla was one of the best decisions we made! As a first time homebuyer I was nervous about the process - Kayla stepped up to answer every question I had. She also moved mountains to get us through closing and into our house within 30 days! We will definitely be using her again in the future."
Lexie D.
"Kayla really gets it done! She not only knows her business but knows her market well! You need to lean in and trust her process and your house will be sold for what you need it sold for in no time! She kept us on track, set reasonable expectations, and worked tirelessly to ensure everything was taken care of! We cannot recommend her enough! Kayla is the solution to any issues you have! She is who you need."
"Kayla really gets it done! She not only knows her business but knows her market well! You need to lean in and trust her process and your house will be sold for what you need it sold for in no time! She kept us on track, set reasonable expectations, and worked tirelessly to ensure everything was taken care of! We cannot recommend her enough! Kayla is the solution to any issues you have! She is who you need."
Chris M.
"Kayla helped me buy my first home! Being a first-time home buyer, I had countless questions about anything and everything and she answered every single one perfectly to help me understand. She was so patient and understanding with me. She helped me to set the right expectations, kept me on track, and helped me to know what I wanted and needed in my home. I really could not recommend anyone better! She is the Best!"
"Kayla helped me buy my first home! Being a first-time home buyer, I had countless questions about anything and everything and she answered every single one perfectly to help me understand. She was so patient and understanding with me. She helped me to set the right expectations, kept me on track, and helped me to know what I wanted and needed in my home. I really could not recommend anyone better! She is the Best!"
Kenedy T.
"Kayla has helped me on several real estate transactions. She always goes the extra mile to get things done and is always there to answer any questions that I might have. She is exceptional, we cannot recommend her enough! She is the best!"
"Kayla has helped me on several real estate transactions. She always goes the extra mile to get things done and is always there to answer any questions that I might have. She is exceptional, we cannot recommend her enough! She is the best!"
Susan N.
"I cannot say enough good things about Kayla and how great she did! She was there for us every step of the way and went above and beyond even when not asked! She went to battle for us at every turn and knew exactly how to make each step happen quickly! We will always reccomend and use Kayla moving forward!"
"I cannot say enough good things about Kayla and how great she did! She was there for us every step of the way and went above and beyond even when not asked! She went to battle for us at every turn and knew exactly how to make each step happen quickly! We will always reccomend and use Kayla moving forward!"
Chris M.
"What stood out most was Kayla’s personalized approach. She took the time to understand my preferences and lifestyle needs. This attention to detail resulted in finding a home that perfectly matched my wishlist in a neighborhood that suited my family’s needs. Kayla’s negotiation skills were impressive as well. She managed to negotiate significantly lower asking prices on multiple properties I was interested in, saving me thousands of dollars in the process. Her strategy during negotiations showcased her deep understanding of the market and its dynamics. Beyond just facilitating the transaction, Kayla demonstrated genuine care for my situation. When I faced challenges with moving timelines, she connected me with reliable moving services and checked in after I moved to ensure everything went smoothly. In summary, if you are looking for an agent who combines professionalism with personal touch, look no further than Kayla Nealy. Her dedication to client satisfaction is evident throughout every step of the buying process."
"What stood out most was Kayla’s personalized approach. She took the time to understand my preferences and lifestyle needs. This attention to detail resulted in finding a home that perfectly matched my wishlist in a neighborhood that suited my family’s needs. Kayla’s negotiation skills were impressive as well. She managed to negotiate significantly lower asking prices on multiple properties I was interested in, saving me thousands of dollars in the process. Her strategy during negotiations showcased her deep understanding of the market and its dynamics. Beyond just facilitating the transaction, Kayla demonstrated genuine care for my situation. When I faced challenges with moving timelines, she connected me with reliable moving services and checked in after I moved to ensure everything went smoothly. In summary, if you are looking for an agent who combines professionalism with personal touch, look no further than Kayla Nealy. Her dedication to client satisfaction is evident throughout every step of the buying process."
LJ R.

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